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Template Analytics shows you how your WhatsApp templates are performing — who received them, how many were read, what caused delivery failures, and which channels are driving sends. Use this data to identify underperforming templates, fix delivery issues, and prioritize your highest-engagement content.

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Plan Availability

Note: Viewing and exporting phone numbers requires the Can Read PII permission. Without it, phone numbers appear masked and the Export button is hidden — contact your Gallabox Admin to check your permissions.

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Before You Start

  • Owner or Admin role in Gallabox (or a role with the relevant permissions) — Dashboard access with Template Analytics requires these permissions.
  • At least one template sent — Analytics only shows data for templates that have been used. A newly created or pending template will not appear in the template filter.
  • A WhatsApp channel selected — the Channel filter is required. Analytics are per WhatsApp channel, not across all channels at once.

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Getting to Template Analytics

  1. Go to Analytics → Dashboard in the left navigation.
  2. Click the Template Analytics tab at the top of the Dashboard.

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What Template Analytics Shows

Template Analytics breaks down performance across every template message sent from your account. The main view shows aggregate metrics for the selected date range, channel, and filters.

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Recipient Metrics

Each metric shows a count and a percentage of effective recipients. “Not in WhatsApp” and “Frequency Limit” counts are shown separately and are excluded from the effective recipient base — the same calculation used in Broadcast Analytics.

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Trend Chart

The trend chart plots Delivered and Engaged counts over the selected date range. Use this to:
  • Spot day-of-week delivery patterns
  • Identify drops in engagement after content changes
  • Compare performance across time periods by adjusting the date filter
Hover over any point on the chart to see the exact count for that date.

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Source Distribution

Source distribution shows how your templates are being sent: Each source shows a count and a percentage of total sends. Use this to understand whether your templates are being used primarily for bulk outreach (Broadcast), automation (Sequence/Flow), or ad hoc agent sends (Inbox).

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Non-Delivery Reasons Breakdown

The non-delivery section breaks down why messages were not delivered: Use this breakdown to identify data quality issues (high “Not in WhatsApp” counts) or contact fatigue problems (high “Frequency Limit” counts).

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Filters

Use the WhatsApp channel selector, date range, and Filter modal (Template, Category, Source) at the top of Template Analytics to narrow the data.

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Date Range

Select a preset or custom date range: The default view opens on Past 7 Days.

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By Template

Multi-select, searchable dropdown. Select one or more templates to view analytics for those templates only. Useful for comparing performance across similar templates or isolating a specific campaign’s results.

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By Category

Filter by template category:
  • All (default)
  • Marketing
  • Utility
  • Authentication

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By Source

Filter by how the template was sent:
  • All (default)
  • API
  • Integration
  • Bot
  • Sequence
  • Payment
  • Broadcast
  • Inbox

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Channel (Required)

Select the WhatsApp channel you want to view analytics for. This filter is required — analytics are not aggregated across all channels. If you manage multiple WhatsApp numbers, you need to check each channel separately.

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Exporting Template Logs

You can download a CSV of template message logs for the current filter selection.
Export requires the Can Read PII permission on your Gallabox account. Without it, the Export button is hidden, the exports page shows Access Denied, and phone numbers appear masked. Contact your Gallabox Admin.
  1. Apply your filters (date range, template, category, source, channel).
  2. Click Export at the top right of the Template Analytics view.
  3. Gallabox generates the CSV and triggers a download.

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Export History

Exports are saved for approximately 7 days. Your recent exports are listed in the export history view with the date generated and the filter parameters used. Download any export from this list within the 7-day window. After 7 days, exports are no longer available and must be regenerated.

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How to Confirm It’s Working

After applying filters, verify you’re seeing the expected data:
  • The Channel filter shows the correct WhatsApp number.
  • Total Recipients matches approximately what you’d expect from recent broadcasts or API sends.
  • The Trend Chart shows activity on days you know templates were sent.
  • Source distribution reflects the send methods you’ve used (if you only send via Broadcast, the API slice should be near zero).
If counts appear as zero for a date range where you know templates were sent, check that the Channel filter is set correctly — it defaults to the first channel and does not aggregate across all channels.

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Common Issues

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FAQs

A 60% delivery rate is not unusual if your contact list includes numbers that are not on WhatsApp or are inactive. Check the Not in WhatsApp count in the non-delivery breakdown. If that count is high, the issue is list quality, not a platform problem. Filter your contacts by WhatsApp-verified numbers before your next broadcast to improve delivery rates.
Template Analytics does not allow a date range that starts before 31 March 2026. Select a supported date range from that date onward.
Effective Recipients excludes contacts classified as “Not in WhatsApp” from the total. This gives you a more accurate percentage base — a 90% delivery rate calculated against effective recipients means 90% of people who actually have WhatsApp received your message, not 90% of everyone in your contact list (including inactive numbers). This matches the same calculation used in Broadcast Analytics.
The CSV export includes raw log-level data that may not apply the same aggregation logic as the dashboard view. The dashboard shows de-duplicated recipient counts; the export includes every send event. If a template was sent twice to the same contact within the date range, the export shows both rows but the dashboard may count the contact once. For reporting, use the dashboard metrics. For debugging individual send events, use the export.

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Next Steps