Skip to main content

Create a Broadcast

Select an audience, choose a WhatsApp template, and send or schedule a broadcast.

Broadcast Analytics

Review delivery, engagement, failures, retries, and retargeting for a broadcast.
Who can use this?
  • Gallabox users with broadcast management permissions.
  • Roles: Owners and Admins
  • Plans: All plans. Broadcast limits vary by plan (Basic: 10K/month, Essential: 500K/month, Advanced: 1M/month).

​
Plan Availability

​
What is Broadcast?

Broadcast is a one-to-many messaging tool — you send a single message (or set of messages) to a selected group of contacts simultaneously, on demand. Unlike Sequences (which are automated drip journeys triggered by contact behavior), Broadcasts are manually sent — you choose the audience, write the message, and click send. Everyone in the audience receives it at roughly the same time. Broadcast is designed for:
  • Promotional campaigns (sales, new products, seasonal offers)
  • Announcements (new features, company updates)
  • Event reminders (webinars, launches, appointments)
  • Re-engagement campaigns (win-back for inactive contacts)

​
Broadcast vs Sequences — The Difference

Quick decision guide:
  • Is this a one-time message to a specific group right now? → Broadcast
  • Is this a multi-step journey triggered by a contact’s action? → Sequence
For the full comparison, see Sequences Overview.

​
How Broadcast Works

1

Select Your Audience

Choose which contacts receive the broadcast. You can select:
  • A saved segment — use a pre-built contact segment (e.g., “Customers — Last 30 Days”, “Hot Leads”)
  • A tag — filter by a specific tag (e.g., “Summer Sale Interested”)
  • Manual selection — pick individual contacts (for small campaigns)
Use the “Send only to opted-in contacts” option when creating a broadcast to restrict delivery to contacts who have opted in to marketing messages. Sending to unconsented contacts violates WhatsApp’s business policy and can result in your account being flagged. See Marketing Opt-In for details.
2

Choose or Create a Template

All broadcast messages must use pre-approved template messages — choose an approved template from your library, or create a new one and wait for Meta approval. For template guidelines, categories, and approval timelines, see WhatsApp Templates Overview.
3

Schedule or Send Immediately

  • Send now — the broadcast goes out immediately to all eligible contacts
  • Schedule — set a specific date and time (useful for campaigns targeting a specific timezone or launch moment)
  • Send in batches — for large audiences, Gallabox can send in batches to stay within your messaging tier limits
4

Monitor Results

After sending, track delivery in the Broadcast dashboard:

​
Understanding Your Messaging Limits

WhatsApp imposes daily sending limits based on your quality rating and verification status — see Connect Your WhatsApp for the messaging tiers. For large campaigns, use Send in Batches to spread delivery across hours or days and stay within limits.

​
Example

Scenario: You run an e-commerce store and want to announce a 30%-off summer sale to all customers who made a purchase in the last 90 days. Here’s how you’d run this as a broadcast:
  1. Go to Broadcast → Create Broadcast.
  2. Audience: Select segment “Customers — Last 90 Days” (created in Contacts → Segments).
  3. Template: Either use an existing approved promotional template, or create a new one:
    “Hi {{contact.first_name}}! 🌞 Summer Sale is here — 30% off everything. Use code SUMMER30 at checkout. Valid until [date]. [Unsubscribe]”
  4. Submit for Meta approval (if new template).
  5. Once approved, Schedule for 10 AM on the sale launch day.
  6. The campaign goes out to all 5,000 customers simultaneously.
  7. Track delivery, opens, and failures in the Broadcast dashboard.
  8. Run a Retarget campaign for contacts who were delivered but didn’t reply — send a follow-up with a direct link.

​
Repeat and Retarget

After a broadcast is sent, you can Retarget contacts based on what happened with the first message:
  • Sent / Delivered / Read — contacts the message reached
  • Delivered but not replied — contacts who got the message but didn’t respond
  • Replied — contacts who responded to the message
  • Clicked — contacts who clicked a link or button
  • Replied to a Flow — contacts who submitted a WhatsApp Flow from the message
  • Failed — contacts the message couldn’t reach (e.g., to retry later)
Retargeting lets you send a follow-up broadcast specifically to the contacts who need another nudge — without disturbing contacts who already converted.
Pro tip: Always plan a retarget message before sending the initial broadcast. If someone opened but didn’t act, a well-timed follow-up with a stronger CTA can significantly improve conversion without feeling spammy to those who already converted.

​
Best Practices

  • Segment before sending — don’t send promotional messages to contacts who aren’t relevant. A smaller, well-targeted audience converts better than a large, unqualified one.
  • Include an unsubscribe option — Meta requires this for marketing templates. It’s also required by law in most countries.
  • Time your broadcasts — consider your audience’s timezone and when they’re most likely to engage. For most businesses, mid-morning mid-week (Tuesday–Thursday, 10 AM–12 PM) performs best.
  • Check your quality rating — before a big campaign, go to WhatsApp Channel → Settings → Quality Rating. If your rating is Poor (red), your sending limits are restricted and messages may be blocked.

​
FAQs

Common reasons for broadcast failures:
  • Invalid phone numbers — contacts with malformed or disconnected numbers fail automatically
  • Contact blocked the business — the contact has blocked your WhatsApp number
  • Template rejected — Meta rejected the template used in the broadcast
  • Daily limit exceeded — you’ve hit your messaging tier limit for the day
Go to Contacts → [contact name] and check the Marketing Opt-In field.
Yes — Gallabox broadcasts work globally as long as you have a WhatsApp Business API connection. Note that per-message pricing varies by country. Check message credits for rates by country.