Marketing Platforms

Who can use this?

• Gallabox users with Integrations access.
• Roles: Owners and Admins

Marketing platform integrations let you run WhatsApp campaigns from the tools your marketing team already uses — CleverTap, MoEngage, WebEngage, and Fyno send messages through your Gallabox WhatsApp channel, while Facebook Leads brings ad leads into Gallabox automatically.

Plan Availability

Integration	Plan Required	Authentication
CleverTap	Essential, Advanced	Webhook URL + callback URLs
MoEngage	Essential, Advanced	API Secret + delivery callback URL
WebEngage	Essential, Advanced	Gallabox API Key
Fyno	Essential, Advanced	Access Token + callback URL
Facebook Leads	Basic, Essential, Advanced	Facebook OAuth (page admin access)

How These Integrations Work

CleverTap, MoEngage, WebEngage, Fyno — Gallabox acts as the WhatsApp service provider (WSP). You build and target the campaign in the marketing platform; the messages are sent through your Gallabox WhatsApp number. Delivery statuses flow back to the platform via a callback URL. Your Meta-approved templates must be copied into the platform exactly as they exist in Gallabox (with variables renumbered as {{1}}, {{2}}… where required).

Facebook Leads — works in the opposite direction: when someone submits a Facebook Lead Ad form, Gallabox creates the contact and triggers a workflow (send a template, tag the contact, start a sequence).

CleverTap

What CleverTap integration does

Send WhatsApp campaigns from CleverTap through your Gallabox number — with delivery, view, and click tracking inside CleverTap’s campaign analytics (Qualified, Sent, Delivered, Viewed, Clicks, Converted Users).

How to connect CleverTap

1. In Gallabox, go to Integrations → CleverTap and click Connect — Gallabox generates a Webhook URL End Point
2. Select the channel and click Update Configuration
3. In CleverTap: Settings → Channels → WhatsApp → WhatsApp Connect → +Provider Configuration
4. Choose provider Generic (other), enter a name and your Gallabox WhatsApp number (with country code, e.g. 9198XXXXXXXX)
5. Copy CleverTap’s Delivery Report Callback URL and Inbound Message Callback URL into the Gallabox CleverTap configuration page
6. Paste the Gallabox Webhook URL End Point into CleverTap’s WhatsApp setup, save on both sides

Adding templates

Copy each Meta-approved template from Gallabox into CleverTap (Provider → Templates → +Template) — name, header, body, buttons, and language must match exactly. CleverTap doesn’t allow duplicate variables, so don’t reuse a variable twice in the Gallabox template either.

Common errors

Error	Fix
Channel number doesn’t match the request	Copy the channel number exactly from the configuration
Parameter mismatch	Variable count must match between Gallabox and CleverTap templates
Processed template doesn’t match request body	Template body must be identical in both systems

---

MoEngage

What MoEngage integration does

Send WhatsApp campaigns (one-time, periodic, or event-triggered) from MoEngage through your Gallabox number, with delivery tracking in MoEngage.

How to connect MoEngage

1. In Gallabox, go to Integrations → MoEngage, name the integration, and click Connect
2. Select the channel on the configuration page
3. In MoEngage: Settings → Channel (WhatsApp) → Sender Configuration → +Add connector → Gallabox, then +Sender
4. Enter a sender name and your WABA number (copy it from Gallabox: Settings → WhatsApp Channel → WhatsApp)
5. Copy MoEngage’s Delivery Tracking URL into the Gallabox configuration and click Update Configuration — Gallabox returns an API Secret
6. Paste the API Secret into MoEngage’s Authorization field and save

Supported template types

Beyond text and button templates: Flow, Carousel, Location, Catalogue, and Payment templates.

Template note

MoEngage does not validate templates when you save them — copy the approved Gallabox template exactly (name, category, header, body, footer, buttons) and renumber variables as {{1}}, {{2}}, {{3}}, or the campaign fails with a template mismatch.

---

WebEngage

What WebEngage integration does

Send WhatsApp campaigns from WebEngage through your Gallabox number — Gallabox is added as a private WhatsApp Service Provider (WSP) in WebEngage.

How to connect WebEngage

1. In Gallabox, go to Integrations → WebEngage, name the integration, and click Connect — Gallabox provides an API Key
2. In WebEngage: Data Platform → Integrations → WhatsApp Setup → Configure → Private WSP
3. Fill in the provider form:
   • Configuration Name: Gallabox
   • WhatsApp Business Number: your Gallabox number in 91XXXXXXXXXX format
   • URL: https://server.gallabox.com/integrations/webengage/webhook
   • Request Type: Send personalization variables
   • Custom Header: Authorization: Bearer <<Your Gallabox API Key>>
4. Save, then set throttling: Configuration → Throttling → WhatsApp → 1000 per minute

Adding templates

Add each approved Gallabox template via Add WhatsApp Template in WebEngage, renumbering variables as {{1}}, {{2}}. For carousel templates, add key-value pairs like card_0_button_0, card_0_header_url per card and button.

---

Fyno

What Fyno integration does

Send WhatsApp notifications from Fyno (a notification orchestration platform) through your Gallabox number.

How to connect Fyno

1. In Gallabox, go to Integrations → Fyno, name the integration, and click Submit
2. In Fyno: Integrations → WhatsApp → Gallabox → Add Account, name the integration
3. Copy Fyno’s Delivery Callback URL into the Gallabox Fyno configuration
4. Select the WhatsApp channel and click Update Configuration — Gallabox generates an Access Token
5. Paste the token into Fyno and click Add Account, then click Update Configuration in Gallabox once more

Supported template types

Beyond text and button templates: Flow, Carousel, Location, Catalogue, and Payment templates. In Fyno, create a template with type Synced to pick directly from your Gallabox templates.

---

Facebook Leads

What Facebook Leads integration does

Automatically creates a Gallabox contact when someone submits a Facebook Lead Ad form, and sends them a WhatsApp template immediately — no manual export/import.

How to connect Facebook Leads

1. In Gallabox, go to Integrations → Facebook Leads and click Connect
2. Name the integration and click Continue with Facebook
3. Select the Facebook page (you need admin access to the business page), grant the permissions, and click Done
4. Select the WhatsApp channel and click Update Configuration — the channel can’t be changed after this

Setting up workflows

1. Go to Workflow → Create New Workflow
2. Select the Lead Ad Form and pick a template
3. Map the variables (recipient name, phone) from the form fields
4. Optionally add an Action — update contact fields or tags with operations Append, Replace, or Add if Empty
5. Click Create Workflow

You can create one workflow per page and per lead form. Create a test lead before going live.

Use case — lead nurture sequence

FB Lead Ad submitted
  → Workflow: send template "welcome_offer" + Action: add contact tag "fb-lead"
  → Sequence with trigger "On create, Tags contains fb-lead" starts
    → Day 1: product intro, Day 3: social proof, Day 5: discount offer

See Sequences for the drip-campaign side of this setup.

FAQs

Who is billed for the WhatsApp messages sent via these platforms?

Messages go out through your Gallabox WhatsApp channel, so normal Gallabox/Meta conversation pricing applies to your account — the marketing platform’s own subscription is billed separately by that vendor.

Why did my campaign fail with a template mismatch?

The template in the marketing platform must match the Meta-approved Gallabox template exactly — name, category, header, body, footer, buttons — with variables renumbered to {{1}}, {{2}}. Even a small wording difference causes a mismatch.

Related Articles

• Integrations Overview — all available integrations
• Create and Manage Templates — approve the templates these platforms send
• Sequences — nurture Facebook leads with drip campaigns
• Ad Campaigns (CTWA) — click-to-WhatsApp ads and lead tracking